Our Story
Rustorange was born from a question we kept asking ourselves for seven years: Why hasn’t Indian wear evolved with Indian women?
India has moved on. Women have moved on. Stronger, more independent, more unapologetic than ever before. Yet, the clothes meant for us were still trapped in stereotypes—designed for an idea of women that no longer exists. Expected silhouettes. Expected comfort levels. Expected ways of living. We struggled—not because we lacked ideas, but because the mindset around women and their clothing refused to change.
But we refused to settle.
As founders, we believe Indian women deserve more. Clothes that don’t restrict confidence. Fits that honour every body type. Colours that celebrate every skin tone. Designs that stay comfortable from morning to night—because women do not pause.
This brand is our response to change. A modern upgrade to Indian wear—created for women who lead, build, dream, work, nurture, and choose their own path. We’re not dressing women for occasions. We’re dressing them for life.
This is about breaking stereotypes. About reclaiming comfort without compromising style. About celebrating who we are today—not who we were expected to be.
It’s time to celebrate what we wear. Because confidence is not worn occasionally—it’s worn every day.
Founding Team
